If you hear Christmas bells, it means, time to get ready for the biggest shopping season and not to miss out!
Winter holidays are considered to be one of the busiest shopping events which stands in line with Black Friday and Cyber Monday. According to McKinsey & Co, 55% of consumers say they are excited about holiday shopping.
Check out a series of 5 video tips by Zapiet to make these holidays stress-free!
1. Create a festive mood across your social media
Nowadays people tend to shop everywhere both online and offline. You never know where you’ll meet your new customers – on the website, on social media or in the offline store.
So when getting ready for this year’s holiday season, beautifully dress your social media to give some Christmas vibes to your followers.
Set eye-catching festive profile photos and cover images, use Christmassy emojis in your Twitter handle and update the link in your profile to point to a Christmas landing page on your websites.
2. Don’t forget to thank your loyal customers
Christmas is the perfect time to reward your loyal customers and show your appreciation for being with you throughout the whole year.
Create a special offer or send a gift with your branded swag to celebrate the upcoming holidays together!
3. Decorate your storefronts
Most people love Christmas because of the special and warm atmosphere it brings. Keep up with holiday vibes by decorating your storefronts. It will not only give a magical Christmas mood but attract more people to peep into your store.
4. Focus on click and collect
During the shopping peak time, you should think of how to process orders as fast as possible. Here is when the click and collect model comes in handy!
Set up a separate counter where you can process orders from your online store to keep things moving. Click and collect is also a great way to encourage shoppers who might still be nervous about visiting busier shops.
5. Offer gift wrapping service
When buying Christmas gifts, most customers look for places to nicely wrap those gifts in festive packaging.
Sideline your competitors by offering gift wrapping services with multiple options such as paper or a box of different colors. Another great idea is to offer sustainable options, including a plastic-free wrap or 100% recycled paper.
Being one of the busiest shopping seasons, Christmas is a can’t-miss-out time which requires some extra preparations to crash last-minute sales. The Zapiet team hopes these small tips will help you make the most out of this time and enjoy Christmas together with your customers.
Share your tips on how to prepare for this holiday season on our Instagram and Twitter!
