Built to bake: how cake shops run pickup and delivery on Shopify
A bakery does not work like other Shopify stores. You can only bake so much in a day. Some items need a day or two of lead time. A few only exist on certain days. Custom cakes need notice. And the kitchen has to know, in advance, exactly what it is making.
A standard checkout ignores all of that. It will happily let a customer order a custom cake for tomorrow morning, on a day you are closed, for an item you only bake on Fridays. The kitchen finds out too late, and someone has to call the customer back to apologize. For a food business, the calendar is the product — and most stores never get to set those rules.
This is well-trodden ground for Zapiet. Its apps power pickup, local delivery, and scheduling for tens of thousands of Shopify merchants across more than 150 countries, at every size. With Zapiet Eats, Conti's Bakeshop runs ordering across 100 restaurant locations and has passed 100,000 orders with 30% growth in its busiest season. At the other end of the scale, Zapiet ‑ Pickup + Delivery does the same job for a single kitchen in the North Atlantic.
Gomagott is a handmade chocolaterie and cafe in Torshavn, run by Kirstin and Hogni Hammer. It started more than fifteen years ago as a hobby, selling at Christmas markets and festivals. In 2015 it became a licensed chocolate producer in the old "Alli" bakery, and launched the first Faroese chocolate box on Culture Night that June. A year later, the cafe and shop opened in a former bank building in the heart of town.
The philosophy is simple, and it is printed on the wall: not the biggest, just the best. Everything is made by hand from scratch — Belgian chocolate paired with Faroese ingredients. Alongside the counter trade, Gomagott sells custom cakes and a "cake of the day" through its Shopify store, where the next day's cake is decided at closing time.
That model is lovely for customers and brutal for a generic checkout. It is exactly the kind of operation Zapiet was built for.
Gomagott has run on Shopify with Zapiet ‑ Pickup + Delivery since 2023. Over time, the setup has been shaped to match how the kitchen actually works:
Cake of the day, on the kitchen's timeline. The daily cake is only orderable for the next day, with one day's notice Monday to Friday, and Saturday orders rolling over to Monday.
Product date restrictions. Specific cakes are only available on the days the kitchen makes them, so nothing can be booked for a day it does not exist.
Preparation time by product type. Items that need more notice carry a one-day or two-day lead time automatically, set by product tag.
Days closed, handled cleanly. Certain products are blocked on days the shop cannot fulfill them.
Occasion days, opened on purpose. For dates like Mother's Day, Gomagott opens a specific Sunday for cake orders, then closes it again.
Orders where the team can see them. A Google Calendar connection puts every order in front of the team, and Shopify POS on the shop's iPads keeps online and in-store on one system.
The throughline is control. The customer only ever sees what the kitchen can genuinely make, on the days it can make it.
Gomagott's Shopify checkout, powered by Zapiet ‑ Pickup + Delivery — customers choose how they collect, where they collect from, and when.
When the calendar does the gatekeeping, the awkward phone calls stop. Customers cannot book the impossible, so the kitchen is never caught out. Occasion days open and close without anyone editing the store by hand. And because pickup, delivery, and in-store orders all run through Shopify and Zapiet together, the team works from one view instead of three.
For a small kitchen, that is the difference between selling online with confidence and dreading every order.
If you sell food on a schedule, the calendar is your product. Bakeries, cake shops, patisseries, and chocolatiers all share the same need: let customers order what is genuinely available, when it is genuinely available, and keep the kitchen in control of the rest.
That is the whole point of Zapiet ‑ Pickup + Delivery, which carries Shopify's Built for Shopify badge and powers pickup, local delivery, and scheduling for thousands of merchants. The setup behind Gomagott is not unique to one shop in the Faroe Islands. It works for any bakery that has ever had to call a customer back.
Give Zapiet ‑ Pickup + Delivery a try today — start your free trial on Shopify.
Great cakes deserve a great checkout
Install Zapiet ‑ Pickup + Delivery and give every customer the same care you put into every bake.
Great cakes deserve a great checkout
Install Zapiet ‑ Pickup + Delivery and give every customer the same care you put into every bake.
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