Launch your online store on Shopify today with pre-built themes

Shopify is an easy choice for brands that are just getting started online and looking for an e-commerce platform. It lets retail players of various industries quickly set up their websites and begin selling online.

One of the main benefits of the Shopify platform is Shopify themes - highly customizable e-commerce website templates, accumulating all the best practices of online retailing. The theme of the Shopify store determines how your online business looks and functions for your customers. A ready-made Shopify theme from the Theme Store gives you a bunch of benefits: 

• You need less time and other resources to set up your store or update its look;
• You can customize the theme according to your needs without any coding;
• Themes in the Shopify Theme Store represent the best practices of e-commerce UX/UI design;
• In the Theme Store, you can filter themes by industry and other parameters that help you make the right choice;
• Shopify themes work with the latest Shopify updates, and whenever a theme has updates, you get them for free;
• All the themes in the Store are speed tested and approved, which enables a faster shopping experience for your customers;
• A quicker store theme setup lets you spend more time on other parts of your business.

Today Shopify offers more than 90 pre-built themes with various designs, styles, functionality, etc., free and paid, that you can install with a press of a button and then quickly add products and content to. If you are beginning your e-commerce journey, you can kick off with a free Shopify theme. All free themes work on Online Store 2.0 (OS 2.0), introduced last summer. With this update, Shopify changed the online store experience by providing new tools for developers. As a result, themes and apps got more easily customizable.

With Online Store 2.0, Shopify introduced a free theme Dawn, which became the new default theme for all new stores.