Join Emili in Paris at The Wide Event 2026

Some founder stories stay with you.

On May 18 at The Wide Event, our co-founder Emili Horncastle will be joining Sofia Panwar for a live conversation that’s exactly that.

Sofia launched Unndr in 2021 from her childhood bedroom with £5,000 and no external funding. Before that, she was working as a paralegal. Today, Unndr is a fast-growing seven-figure business, and she’s been named to Forbes 30 Under 30 Europe 2025.

What makes this story interesting is not just the outcome, it’s how she got there. Building in a tough category, spotting a real gap in the market, and turning a bold idea into something that actually works.

Emili will bring her perspective as co-founder of Zapiet and Creative Director of Emili Horncastle Atelier, which should make this a genuinely interesting and honest conversation.

If you’re a merchant, app founder, agency, or part of the Shopify ecosystem, this is the kind of session that gives you a bit of clarity on what it really takes to build something.

If you’re in Paris, you should be there.

Tickets are still available here: https://wide-event.com/